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Why Getting on a Show's So Important

Television viewers are quicker 
than ever to click-and-flash through commercials. Marsha Friedman says it's key to get yourself seen as content rather than an interruption.

Extra: Your PR Toolbox

The 1982 Tylenol Crisis

Soterios Zoulas details the 80's story of cyanide-laced capsules on store shelves, still serving today as a landmark textbook case in effective public relations.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

             Communication Appeals & Tactics

You have to win a potential target's attention amid a 
barrage of thousands of messages daily, then quickly 
shepherd your audience to hear and accept your point. 
Steve Van Hook helps pave the path with this video.

International PR
Best LinksJobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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