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Your Message Content is Still King

How to capture the overloaded eye of media gatekeepers, website visitors, customers, 
your key target audiences.
Steve Jursa says to keep 
your company communications 
Extra: Your PR Toolbox

How to Survive a Seasonal Slump

Many people can afford to take a break for the summer or other holiday seasons, but that's a 
good time to boost your PR campaign with 
these seven suggestions by Paula Gardner.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

           Promoting a Newly Public Company

One benefit of taking your company public is a chance 
to pique the interest of business and financial media. 
Jim Barbagallo details the advantages and pitfalls in 
all the attention.

International PR
Best LinksJobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
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