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  How to UnGoogle Yourself

What's to be done when damaging false information about you or your company hits the search engines? Mark Macias provides tactics on how to respond when the bad search result is you.
Extra: Your PR Toolbox

    The Art of Pitching to the Media

Matching your message to the right outlet may be like selecting the perfect bottle of wine to complement your main dish. Regine Nelson has six tips to help craft a message the media might bite.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

           How Holidays Can Drive a PR Campaign

Whether it's Adopt-a-Shelter-Dog-Month or the birthday of a dead celebrity, there may be a news hook just ahead on the calendar. Marsha Friedman suggests ways to use special days to promote your company or cause.
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International PR
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...


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