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Promote Your Cookbook on TV

Whether your new book is about old-world recipes, home decoration tips, or rebuilding classic engines, Scott Lorenz
has useful details on how best
to demonstrate your how-to text on television shows.
Extra: Your PR Toolbox

Socially Responsible Public Relations

Public relations pros and aspirants are in a special position to advance causes for good. Writer Anna Levy interviews 'green' agency head Anna Guyer on tips to apply three P's of people, profit and planet.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

         In Brief: How to Get Better Media Coverage

You may be crafting your media release for wide distribution
to print, broadcast, and online media, but Steve Turner says you'll win better results if you tailor your writing toward the
needs of specific outlets and gatekeepers.

International PR
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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