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The Case for Reputation Protection

Case studies ranging from Tylenol, to BP, to sports superstars demonstrate that a solid plan in place can help prepare for and recover from devastating crises. Andrew Gilman details how.
Extra: Your PR Toolbox

Title Changes Can Transform A Story

Would Tomorrow's Another Day have outsold the epic Gone With the Wind? Scott Lorenz shares tales of where simply renaming a book can give a second life to your publishing success.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

         In Brief: Is the Television Commercial Dying?

Tony Panaccio says it's what happens *between* commercials that's becoming more important, as you target media relations towards the editorial side of programming -- both saving money
and boosting trust.

International PR
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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