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Public Relations in the New Millennium

Public relations can be a powerful business booster when 21st century tools and tactics are engaged, says Robert Kelly.
Extra: Your PR Toolbox
Best LinksJobs in PR

Time to Sweeten up The K*I*S*S* Rule

Pari Noskin Taichert says KISH to complicated copy. This "bad girl" of PR suggests to keep it simple, honeybunch. 
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                   Pitching Your Product is Problematic

Everyone in the world may want, use, and need your product or service -- but so what? Marcia Yudkin says it takes interesting bits to get media bites.
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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