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What Should Your Own Tagline Be?

'Master of All Media and Marketing' may be a tempting tagline to describe yourself, but Marsha Friednman suggests that's up to others to decide. Sometimes the best descriptive choice is none at all.
Extra: Your PR Toolbox

Should Face-to-Face Meetings Matter? 

Despite a near lifetime emersed in social media, young business observer Amanda DiSilvestro suggests there are times when an in-personal
touch beats high-tech for sales, negotiations,
and apologies.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

  In Brief: How to Maximize Public Speaking Engagements

When you have a highly competitive niche and low funds for promotion, grabbing a podium for a public presentation may
make good sense. Steve Markman has eight tips for how to
sucessfully market out on the speaking circuit.
International PR
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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