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How to Make the Camera Love You 

It's tough enough to score points on a television talk show without fretting too much over the basics of your looks. Marcia Friedman shares 8 tips from a media pro on how to charm the screen.
Extra: Your PR Toolbox

Career Choice of In-House or Agency 

The public relations professional fresh to the field may face a difficult decision in choosing between a career at an agency, or providing in-house services. Amanda DiSilvestro details the options.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

       In Brief: How to Create an Effective Retail Website

First impressions matter most when an easy exit is a quick
click away. The tactics to craft a website's design to be more
friendly to media visitors are simple and three, as described
by Margie Zable Fisher.

International PR
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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