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The PR Side of Guerilla Marketing

Public relations and marketing tactics can sometimes team
up in innovative ways beneficial
to small business start-ups. Genevieve Coates shares
some ideas how.
Extra: Your PR Toolbox

How to Repair a Bad Online Reputation

When they're talking about you on the internet,
but the words aren't good, it's time to step up
with some reputation management. Heather Legg has five tips how.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

     In Brief: The Evolution of Public Relations in Russia

PR in Russia has developed from the early days of smear campaigns into more sophisticated and successful communications campaigns. Russian public relations expert Marina Maslovskaya provides an assessment.
International PR
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
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