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 Assume the PR Position
It's good to be known, but it's even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.
Extra: Your PR Toolbox

When and How to Hire A PR Pro

Do you really need to pay-up and retain the services of a PR person? If you're sure you must, PR's "bad girl" Pari Noskin Taichert offers ten questions you should ask right up front.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.
 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

               Optimize Press Releases for Search Engines

A search for your key words may return ten-thousands of hits. Are you in there somewhere? Marcia Yudkin shares some hints for coming in tops.
Tool: How-to PR Library
Best Links: Jobs in Public Relations
 
     Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...



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