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Public Relations for the New Entrepreneur
Seven steps to getting known.
 More of this Feature
 Part 1: New Business PR
 Part 2: Meet the Press
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 PR Toolkit
 Media Relations
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 Promising Promotion

by Jill Lublin
Promising Promotion

   (Seven Steps to Publicity - Continued)

Step #6 is time for the all-important mail out. Presumably you have created your media list and have the appropriate names and titles. Now comes the most critical part, the follow up the follow up and the follow up. The phone may not ring. It is up to you to make the calls. Start by saying, "Hello, my name is ..." and start your pitch within 10 seconds. Remember your "hook" and tell them in 30 seconds or less why you are newsworthy. Success

A good rule of thumb on follow up calls is within one week for national media, within three to four days for local/regional, or for email contacts within a day or two. You might want to create a one page synopsis to use as a guide when you call which should include who are you, why are you news, and how your product or service benefits people and gives value.

Step #7 is a series of seven reminders to help you create powerful publicity 365 days a year. If you follow these tips, you will be well on your way to capturing the media's attention!

  • Make personal contacts as often as possible.
  • Always carry your business card and promotional materials.
  • Know what is special about you and get the word out using the media.
  • Know the media you are pitching - always watch or listen to a show before you are on it.
  • Be prepared for interviews. They might just call you before you call them.
  • Be consistent with your image and make sure all your materials reflect the image you desire to project.
  • Participate in social and civic activities and help others get business by networking.

    First page > Public Relations for a New Business > Page 1, 2, 3

Jill Lublin is the owner of Promising Promotion, a full service public relations agency located in Bel Marin Keys, California, and the author of The Insider's Edge to Powerful Publicity. Her clients are individuals as well as major corporations and she does extensive lecturing and training throughout the United States. She can be reached at (415) 883~5455,  
or at

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