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  The Fine Art of Mea Culpa

Need to say sorry? Strategic communicator and attorney Richard Levick considers how your clients can -- and sometimes must -- gracefully apologize for their mistakes and misdeeds. 
PR Coups & Capers

 Make Your Website Name Sizzle   

Are all the really good domain names taken? Not so, says Marcia Yudkin. Here are 5 of her tips on how, with a little creativity, you can still stake a distinctive mark with your website handle.
More: Your Public Relations Toolbox  
Tips, tools, and tactics of the trade.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

11 Tips for Using Photos & Graphics for Public Relations

The right snapshot can help snap up a busy editor's pick of your media release. Joan Stewart offers a how-to primer for eye-popping pictures.   
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