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How to Get Yourself on Talk Radio

Talk radio is a rousing way to reach a wide audience -- once you catch the attention of producers at the gate. Marsha Friedman has six tips to best pitch a topic and get yourself booked.
Extra: Your PR Toolbox

Press Releases: Dead or Alive? 

With all the players pitching their media ideas, it's tough to keep your release in an editor's 'most wanted' file. Steven Le Vine has some insider insights on how to polish your presser.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

           Creating Resonant Multicultural Messages

International marketers are challenged to find message themes that connect with audiences across borders and cultures. 
This article and video summarize research that works.

International PR
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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