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What To Expect from Online Exposure

An online presence for your company is no longer just a cherry atop the sundae; it's the main course. Marsha Friedman says it's not a fad nor a fancy, but an essential way of business life.
Extra: Your PR Toolbox

Twitter: A Critical Tool in a Crisis 

When the times are heated and the timing is critical, tweets can provide fast and accessible communications with the media and your stakeholders. Social media expert Camrick Clark has four tips how.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

          In Brief: How to Start Your Dream Career in PR 

More entry-level jobs in public relations are won through personal networks than by job boards and ads. Amanda DiSilvestro provides six tips on how to network your way to a PR career while still an intern at college.
International PR
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
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