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What is a 3-D PR Campaign?

Movies aren't the only medium now playing in three dimensions. Marcia Friedman provides a checklist on how to broaden your profile with multimedia outreaching for television, radio, print/online, and social media.
Extra: Your PR Toolbox

How to Harmonize with Power Blogs 

Blogging is still a hazy concept in many outreach campaigns, but Amanda DiSilvestro says powerful bloggers are now gatekeepers to essential audiences, and suggests four steps to best dip
your toes in the blog pool.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

          In Brief: The Art of Media Relations in Brazil

Brazilian media expert Fernanda Di Franco provides an insider's take on the opportunities, means and challenges for staging successful public relations campaigns in her country.
International PR
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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