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Mainstream Media use Social Media 

Old media and new media are increasingly allies rather than competitors for our attentions. Marcia Friedman counts three ways social media now affect much of what we see, hear,
read, and ultimately do.
Extra: Your PR Toolbox

Learning from Past PR Crises 

What *not* to do in a crisis situation can be
just as important as what you *do* do.
Amanda DiSilvestro culls some lessons from
the examples of companies not-so-successfully coping with crises.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

               In Brief: Networking Without an Internship

There's more than one way to land that first job in public relations. Other than the internship route, Sarah Smith offers
five suggestions on how to open the door to a new PR career.

International PR
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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