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  A Recipe for Marketing Success

Ready to serve up your new company? It takes the skill of a master chef to create a stir. Peter Granat helps plan a menu for marketing strategy, and explains why PR is an essential ingredient.
Your PR Toolbox

Effective Steps to Counter A Crisis

Your company is in crisis. What do you do? Where do you start? Who you gonna call? Abbe Ruttenberg Serphos offers six starting points in this crisis management primer.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                    How to Recycle Your Published Articles

Your great media placement has come and gone. The article was a hit, but now it's history, right? Not so, says Kelle Campbell.
How-to PR Library
Best Links: Jobs in Public Relations

    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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